Judge: John Goodall
Role: UX Consultant at Bunnyfoot

1. Do you have a favourite app & website in terms of the design and user experience?
   I love Spotify. It’s easy to find music I know and to discover new artists. I especially like being able to move from one device to another and continue listening where I left off. It’s the sole reason I got a mobile contract with unlimited data.

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Judge: Jane Austin
Role: Head of UX at The Telegraph

1. Do you have a favourite app & website in terms of the design and user experience?

   Interestingly, I’ve just realised loads of my favorite apps are to do with travelling and getting from A toB.

   I love Uber. I love how it knows exactly what problem it is solving and focuses relentlessly on that. Everything is centered around convenience, and getting that exactly right means that people will pay those surge prices to get a cab when they want, no waiting. It has come into a crowded marketplace and because of their focus and amazing execution and design they are getting increasingly more customers.

   I’m a huge fan of AirBnB too, both beautifully designed and a pleasure to use. It’s a fantastic example of design, technology and product coming together to make something excellent that solves a problem in a novel and useful way.

   Citymapper is fantastic so well designed with little touches of humour, and I love the new Trainline app redesign – you can just tell it’s had the hard edges sanded off by regular, good user research until its just a simple pleasure to use.

   Despite my comments in a moment about Easyjet, I do like their app and how easy it is to check in with it – and I also don’t need to print out loads of paper, just scan my phone. That’s fantastic.

   I also love Soundcloud’s new app, its something I use almost daily and its great.

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Judge: Chris Roe
Role: Vice President Sales, Distribution and Loyalty at Accor

1. Do you have a favourite app & website in terms of the design and user experience?
   Skyscanner – Simple, easy to use and does what it needs to do very quickly.

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Judge: Aline Baeck
Role: Head of Design for the Global Product Experience Group at EBay

1. Do you have a favourite app & website in terms of the design and user experience?
   I love Citymapper – from the beginning it’s been a great blend of functionality that solves a real user need (Londoners who need to navigate their way through the city using uncoordinated modes of public transportation) and a deceptively simple design. Even in the first version, it had a “delighter” in the form of a teleporter transport mode, a fun little animation that instantly beamed you to your destination. Their clean visual design and focus on the core user task make the interface effective even when users are stressed due to unexpected transport issues.

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Judge: Daniel Harvey
Role: Head of Digital Capability at SapientNitro

1. Do you have a favourite app & website in terms of the design and user experience?
   I dig SoundCloud. The way they’ve made the song’s waveform central to the experience is memorable. If Spotify or Apple Music tried to lift and shift it to their services it’d fail. Creating something unique and ownable is what we should all strive for. That’s good branding. That’s good design. Add to that they’ve made it social by atomizing songs to beats and riffs. it’s pretty amazing.

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