2016 Award winners


Best User Experience Winner

This is the award to win. The Best User Experience Award will be presented to the very best of the best – the most inspiring, user-focused site, app or service.

SH:24

SH:24, an online sexual health service, has brought STI testing into the 21st century. It is providing a vital and innovative service for south Londoners. People can use their mobile phone to order a free self testing kit to use at home, post it off and get results by text message. Self service is vastly more convenient and efficient: people no longer have to take time off work and queue up at a clinic – and clinicians are freed up to spend time on complex cases. SH:24 produced a minimum viable product to get early feedback from the public and clinicians. The service has now had tens of thousands of satisfied users.

SH:24 has received an array of positive feedback:

  • “You cannot improve this service – you’ve done everything right to make it as easy as possible.”
  • “Life is really busy in London, and it’s difficult to find the time for a checkup every now and then. The kit was so easy to use…”

Best Not for Profit Winner

Not all efforts in user experience are undertaken to raise the bottom line. This category will recognise a not for profit website, app or service that has been designed with its audience in mind.

Blue Cross

Numiko

We’re a nation of pet lovers and this redesigned site really hits the spot. Hand-picked images and video complement the well-crafted copy and clean visual design. It’s a great showcase for the charity’s work – the pet stories really make you want to donate, fundraise or adopt a pet. [The redesign was the result of research into the charity’s various audiences - volunteers, fundraisers and the public who want to rehome a pet.] The redesign has boosted  traffic to the site, with 20% more sessions year on year and twice as many people signing up for a regular donation. All in all, a great success story.

Best Not for Profit Shortlists

WaterAid's Height Calculator

Forward action

Informi

Vivid creative


Best Public Sector Winner

This category will recognise an app, website or service which presents information clearly, in an easy to access way and functions with good user experience within the public/government sector.

SH:24

SH:24, an online sexual health service, has brought STI testing into the 21st century. People can use their mobile phone to order a free self testing kit to use at home, post it off and get results by text message. Self service is vastly more convenient and efficient: people no longer have to take time off work and queue up at a clinic – and clinicians are freed up to spend time on complex cases. SH:24 produced a minimum viable product to get early feedback from the public and clinicians. The service has now had tens of thousands of satisfied users.

Best Public Sector Shortlists

Direct2inmate Usability Testing

Royal Navy Graduates

e3 Media

Information Commissioner's Office


Best Transactional Experience Winner

This category rewards the most user-focused experience when purchasing goods or services online.

Revolut

A UX research process was carried out, persona development, stakeholder interviews, instore user research and more. Has created a good looking brand.

Best Transactional Experience Shortlists

Monzo Bank

EDFE Home Move

Bunnyfoot

RBS DigiDocs

SapientNitro

Turnbull & Asser

POKE London

Next Generation Banking App

Nationwide Building Society

Confused.com

Webcredible


Best Effect on Business Goals Winner

Great customer experience often results in great return on investment. The winner of this award will be able to show the most successful example of effect over cost and organisational goals.

RBS DigiDocs

SapientNitro

RBS has revolutionised the way customers apply for loans – with Digi Docs the process has now gone online, eliminating paper forms and trips to the bank with your passport to get verified. Instead customers can take photos of their documents and upload them, saving time and effort. Digitising the process has shaved 9 days off the application time and is expected to dramatically reduce calls to the call centre. To introduce the new system, RBS put customers at the centre of their design process, testing prototypes at every stage. [And now the Digi Docs revolution continues: the bank hopes to roll it out to customers opening current accounts and applying for mortgages.]

Best Effect on Business Goals Shortlists

HomeLet - Designing a user-led customer journey

Experience UX

Clear Channel Direct

Access advertising

Screwfix

Charity Challenge

Huddle creative

CrossCountry Trains

McCann


Best Entertainment & Leisure Experience Winner

This award will be presented to the best, user-centric leisure or entertainment experience.

BBC iPlayer Kids

BBC iPlayer for Kids is a safe way to download and watch video content for kids, without fear of them stumbling across something unsuitable. It has a child-friendly interface to make content easy to discover and it puts the child – rather than the parent – in control. The product brings together CBeebies (age 0 to 6) and CBBC content (age 6 to 12) in one app. The challenge was to create a playful design that straddled both age ranges and still felt like the BBC iPlayer brand. To get inside the heads of their young audiences, the design was tested every few weeks. iPlayer for Kids includes user profiles so brothers and sisters can share a device and still see personalised content. The app has had 600,000 downloads and has the most active user ration of any BBC app.

Best Entertainment & Leisure Experience Shortlists

The iTV Hub

HTC Mood Player

SapientNitro


Best Innovation Winner

This category shines the spotlight on the most intelligent, ground-breaking innovation in building a service, app or website that is focused around customer/audience needs.

SH:24

SH:24, an online sexual health service, is providing a vital and innovative service for south Londoners. For the most common STIs people can now order a self testing kit using their mobile phone. And get the results by text message. The service has made a massive difference to its users: they no longer have to take time off work and queue at a clinic.

Best Innovation Shortlists

Chop Chop iOS App

Pivotal labs

Dulux Amazing Space

MRM Meteorite

Cambridge Core

Cambridge university press

Allianz

Numiko

Sony

The Curtain Menu


Best Information Winner

This category will recognise an app, website or service in any industry which presents information clearly, in an easy to access way and functions with good user experience.

Royal Navy Graduates

e3 Media

The challenge was to position the Royal Navy as a top tier employer for graduates, converting website visits into job applications. The organisation took time to understand its users. Initial research showed students wanted to know exactly what daily life was like in the Royal Navy to help them picture whether a career was for them or not. The solution was down-to-earth video content: a student interviewing serving personnel. The video content was tested extensively on participants, then tweaked to better meet students’ needs. The results are that visitors are spending more time on the Royal Navy site and the conversion rate is much improved.

Best Information Shortlists

Cancer Research UK

Digitising IT Support: Computacenter and Hays

Octopus group

EDFE Digital Appointment Booking

Bunnyfoot

Histropedia

Geeks Ltd

The Financial Times


Best Student Project Winner

This category recognises excellence in a user-focused app, website or service created by a student. This can be as a wire frame or as a live example.

Nuts about the park

City University (Student)

City University students made it their mission to get families out and about in their local parks and green spaces to explore nature. The students conducted extensive research: observation in parks, assessing current park amenities, a survey and desk research. When research threw up that families wanted a relatively technology-free time in parks, the students turned their attention to finding a non-digital experience to delight children. A cardboard tree/vending machine that dispenses ‘nuts’ – a surprise package containing an activity to do in the park. Children also get a park passport to record their park activities and there’s a supporting app too.

Best Student Project Shortlists

Child safety in the home

Loughborough University (Student)

Be part of the culture

Loughborough University (Student)


The 2016 Judging Panel

Aline Baeck

Head of Design for Capital One

Anna Burrell

UX & UI Design and Development Manager at John Lewis

Claire Lowe

Head of Brand & Design at WWF UK

Jon Dodd

CEO & Co-Founder of Bunnyfoot

John Goodall

UX Consultant at Bunnyfoot

Matt Lindop

Head of Experience Design at Whitbread Hotels

Matt Zarandi

Head of Design at AOL

Neil Wardrop

Head of Design and UX team at The Walt Disney Company EMEA

Roberto Hortal

Head of Digital at EDF Energy