About the Judges

The judges we’ve gathered for the User Experience UK Awards represent some of the most thoughtful, well-known voices in digital user experience. When you nominate your site for contention, you’ll have the chance to impress some of the most influential people in the business.


The 2017 Judging Line-up

Image of Aline Baeck

Aline Baeck

Head of Design for Capital One

Aline Baeck has practiced design for over 20 years. She is currently Head of Design for Capital One, UK. Her previous positions include Head of Design for the eBay Global Product Experience Group, Head of Design at Causata, a big-data software startup in London, and Innovation Leader at Intuit.

She has applied her passion for design to industries such as national defense (SRI, International), information systems (Dialog Information Services), medical devices (Acuson), telecommunications (Nortel), b2b internet software (Centegy), and small business solutions (Intuit). She received her Master’s degree from Stanford University and has several patents. Her latest publication is a chapter on design thinking in UX Best Practices: How to Achieve More Impact with User Experience.


Image of Anna Burrell

Anna Burrell

UX & UI Design and Development Manager at John Lewis

Anna heads up the multi-talented UX and UI team in Online Product at John Lewis. Her main focus is to deliver a seamless, enjoyable but simple customer experience across all platforms and always putting the needs of the customer first. She has worked in Online Retail for the past 15 years, working with content, design and UX throughout.

UX Research is a passion, and she has set up 2 successful in-house UX research facilities in the past 3 years, easily allowing the wider business to get closer to the customer.

Retail (i.e. shopping!) is her other passion and this shows in her past experience working for Sainsbury's, Tesco, M&S and now John Lewis.


Image of Claire Lowe

Claire Lowe

Head of Brand & Design at WWF UK

Ever since Claire was a kid she had a fascination for the natural world. Whether it's the shape and texture of a stone or the weirdness and wonder of a tadpole turning into a frog. So after a degree and MPhil in environmental science & education she went to work in advertising...

That natural move then took her into the corporate worlds of the Law Society and the insurance market Lloyd's of London. Happily over the course of the last 20 years she developed an equal passion for design, UX and impact of digital communication.

Claire headed up the web unit at WWF-UK for about 2 years, working as a web producer in the team for the 3 years prior to that. Before that, at Lloyd's it was a similar story; working in web project management for 4 years before heading up the online marketing team for a year and running the web development team for another 12 months.

Claire now leads the brand and design unit for WWF which includes a mix of on and offline specialists all aiming to make the customer journey with WWF as frictionless as possible.


Image of John Goodall

John Goodall - Moderator

UX Consultant at Bunnyfoot

John has over 15 years' experience in usability, eCommerce, digital marketing and user centred design. Prior to working at Bunnyfoot he was Head of eCommerce at RM Education where he employed a plethora of user-centred approaches in transforming and optimising their online channel. John has a BA(Ed) in Music from Reading University, a Diploma in Digital Marketing from the IDM and is CPUX qualified. He has studied and practiced a number of principles of UX including designing for persuasion, emotion and trust, and is a keen advocate for inclusive design.


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Jon Dodd

CEO & Co-Founder of Bunnyfoot

Jon holds a DPhil. in Visual and Computational Neuroscience from Oxford University. In 1999 he escaped the cosy confines of academia and co-founded Bunnyfoot. Jon is a former invited expert for the Web Accessibility Initiative (WAI) and former editor-in-chief of the Usability Professionals Association online newsletter. He likes to keep hands on client projects where possible (recent clients include Boden, Microsoft, Cotswold Outdoors, M&S) but is also in demand for national and international conferences and training.

Jon is currently writing a book on 'the psychological and visual basis of customer decision making' and needless to say is searching for a more punchy title – suggestions? He is a diving instructor, serious poker player, and recently sailed half way around the world.


Image of Matt Lindop

Matt Lindop

Head of Experience Design at Whitbread Hotels

Matt Lindop leads experience design at Premier Inn, the UK’s largest hotel chain. He tries not to bang on about anything really, but when he does it’s about how experience design can connect people with brands by understanding and selectively exceeding expectations.

His team comprise a range of design and research disciplines that work together to deliver experiences that are delightful, distinctive and efficient. Last year they won a UXUK Innovation Award for the service design of hub by Premier Inn, a project that took a digital-first, user-centred approach to building not just a brand, but a physical hotel. These days he’s strayed quite a way from his origins in digital UX, and can often be found geeking out on the application of wearables in the workplace, or the role of design in business transformation.


Image of Matt Zarandi

Matt Zarandi

Head of Design at AOL

Matt Zarandi leads Design and UX for AOL and its owned and operated brands, which include The Huffington Post, Engadget and TechCrunch. He works with multiple local and international teams and is responsible for product design, user experience, strategy, brand development and idea generation in order to grow audiences.


Image of Neil Wardrop

Neil Wardrop

Head of Design and UX team at The Walt Disney Company EMEA

As Senior UX Strategist, Neil heads up the Design and UX team at The Walt Disney Company EMEA, he has a focus on the consumer facing website whilst also oversees the user experience of a range of Disney Apps. He has over 18 years experience at the forefront of digital and user experience design working mainly in the broadcasting, media and telecoms industries. Neil has worked across a range of mobile app, connected TV, video, commerce and gaming products across a range of platforms for organisations such as Channel 4, Vodafone, UPC Broadband, Razorfish and the BBC.


Image of Roberto Hortal

Roberto Hortal

Head of Digital at EDF Energy

Born and bred in Spain, Roberto started his Digital career with Nokia in Helsinki in the mid-nineties as head of Nokia’s Global Web team. In 2004 Roberto moved to the UK to join easyJet.com, where he led easyJet.com’s transformation towards its current place as the leading low cost airline website.

In 2006 Roberto joined RSA as MORE TH>N Head of eBusiness. After a successful 2 ½ years on the role, he was asked to lead the effort of replicating MORE TH>N’s online success across Central and Eastern Europe for RSA.

In 2011 Roberto joined EDF Energy as Head of Digital, where he spearheaded the consumer business’ Digital transformation, before recently taking the challenge to develop a whole new Connected Home business area.