About the Judges

The judges we’ve gathered for the User Experience UK Awards represent some of the most thoughtful, well-known voices in digital user experience. When you nominate your site for contention, you’ll have the chance to impress some of the most influential people in the business.


The 2017 Judging Line-up

Image of Alberta Soranzo

Alberta Soranzo

End to End Service Design Director Lloyds Banking Group

An incorrigible nomad, Alberta was born and raised in Italy, has lived in California and now works in London, as Director of End-to-End Service Design at Lloyds Banking Group.

Prior to that, Alberta worked at Tobias & Tobias and Friday in London, and for many years at UCLA (University of California Los Angeles), in a range of senior design roles.

At Lloyds, Alberta leads a team of systems thinkers and service designers, and she's looking at shaping the future of financial services by transforming the organisation and its services from within.

Alberta sketchnotes the meetings she attends (and there are many), is a resolute ice hockey player and cares deeply about the very small things that, she says, "matter a lot".


Image of Dave Slocombe

Dave Slocombe

Product Owner Mobile Apps The Train Line

Dave is a Product Director at Trainline, the world’s leading independent digital rail platform, selling rail and coach tickets for 86 operators in 24 countries. His passion is in creating truly innovative user experiences and solving the ‘unsolvable’ problems associated with travel using a combination of world class UX and data science driven smarts. His teams create painkillers not vitamins centred around three approaches, Design Thinking, Lean Enterprise and Extreme Ownership, which they use every day to innovate on the behalf of their customers.

Prior to Trainline, Dave was the first Head of Mobile at lastminute.com, CPO at an Augmented Reality startup, worked on Smart Homes for Hitachi, Concept Car design for Nissan and Fiat and holds a Masters Degree from the Interaction Design Institute Ivrea, Italy.


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Ed Easton

Head of Digital Design and UX Sony PlayStation

Ed heads the UX & Digital Design team at Sony PlayStation Europe (32 markets, 18 languages) spanning brand, marketing, commerce & support.

He graduated with a Bachelor’s degree in Product & Computer Aided Design where his interest in the human factors of the design process really started. He has worked for some of London’s top digital agencies to leading the growth of the digital team at one of Europe’s largest retailers – Tesco.com.


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Harry Brignull

UX Consultant Spotify

Harry is probably best known for his work in coining the term “Dark Patterns” and setting up darkpatterns.org to help stamp out deceptive UI design. In his day job, Harry provides UX Research and Design services for clients like Spotify, The Telegraph, HMRC, Pearson, Lloyds Pharmacy and many others. He also has a PhD in Cognitive Science.


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Jesse Williams

Interaction Designer Google

Jesse leads UX for Insights and Performance on the Play Console, a product run out of Google’s London HQ. Working closely with product, marketing, analytics and engineering teams, her work focuses on improving business insights and performance for international companies, both small and large. In the last year the Play Console has aided download of 82 billion apps, and has a reach of 2 billion active Android devices each month.

While qualified as an industrial designer, the pull of digital was just too strong. As a visual and interaction designer, recent work has been centred on media, entertainment and branding-based digital products and ecosystems, for clients such as Moo, Skype, Red Bull, Samsung and Verizon.


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John Goodall - Moderator

UX Consultant at Bunnyfoot

John has over 15 years' experience in usability, eCommerce, digital marketing and user centred design. Prior to working at Bunnyfoot he was Head of eCommerce at RM Education where he employed a plethora of user-centred approaches in transforming and optimising their online channel. John has a BA(Ed) in Music from Reading University, a Diploma in Digital Marketing from the IDM and is CPUX qualified. He has studied and practiced a number of principles of UX including designing for persuasion, emotion and trust, and is a keen advocate for inclusive design.


Image of Lara Burns

Lara Burns

Chief Digital and Technology Officer Age UK

Lara is an old-timer in the digital world – her first job many moons ago was with a publisher of full text poetry databases on CD-ROM (pre-Web and pre-Windows)! Her career has spanned working for digital publishers, consultancies, charities, government and in the dotcom boom days, for one of London’s biggest digital agencies, Agency.com.

More recently, she led the digital team at the Royal Horticultural Society, where she led innovative digital publishing with development of the successful RHS Grow Your Own and Chelsea Flower Show apps.

She is now Chief Digital and Technology Officer at Age UK, where the focus on UCD has formed a core element of her leadership in the organisation’s digital transformation. Currently Age UK is piloting a chatbot on its website and a tablet- based digital tool which is being taken into older people’s homes and helps to improve the conversations that we have with them about their needs.


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Jon Dodd

CEO & Co-Founder of Bunnyfoot

Jon holds a DPhil. in Visual and Computational Neuroscience from Oxford University. In 1999 he escaped the cosy confines of academia and co-founded Bunnyfoot. Jon is a former invited expert for the Web Accessibility Initiative (WAI) and former editor-in-chief of the Usability Professionals Association online newsletter. He likes to keep hands on client projects where possible (recent clients include Boden, Microsoft, Cotswold Outdoors, M&S) but is also in demand for national and international conferences and training.

Jon is currently writing a book on 'the psychological and visual basis of customer decision making' and needless to say is searching for a more punchy title – suggestions? He is a diving instructor, serious poker player, and recently sailed half way around the world.


Image of Paul Annett

Paul Annett

‎Head of Digital Customer Experience Saga

Paul has spent 17 years farting about on the internet: on the pro users design team at Twitter, as creative lead on GOV.UK transactions at GDS, and in agency world at Clearleft. He's recently joined Saga to mordernise their approach digital design and grow a central team with expertise in designing for older generations.


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Paul Cooper

UX Lead Vitality Insurance

Paul currently heads up the UX team at Vitality and has worked with companies such as Adobe, Apple, Google, Bentley Motors, Sony PlayStation and SSE during his 20 year career.

Paul didn’t really want to be a UX designer, but at the age of 15 his school’s career adviser didn’t have any guidance on becoming a park ranger in the Serengeti or being a shark conservationist so he settled on graphic design.

His career highlights include winning Apple Newsstand App of the Year in 2013 for the Evo magazine app (as judged by Apple), sharing a stage with Steve Wozniak at Apps World in Earls Court, and knocking Angry Birds off the iTunes top spot with his app Split Decision (whilst working at Dennis Publishing).

Paul believes that UX is about helping brands to build long lasting relationships with their customers. He’s very comfortable upsetting web developers to make sure that happens, and does so on a regular basis.

Paul has worked at digital agencies in the north of England, the West Midlands, London and the South Coast. A big chunk of his career was spent working for magazine publishers, and more recently for a large energy supplier. He’s worked on marketing, e-commerce, editorial, gaming and educational digital products.

Last year he joined Vitality as the UX Lead in their new DevOps team. As Vitality’s first in-house UX designer he’s worked hard to embed a test/learn culture and user centred design approach which has led the company to success with their new consumer website and iOS app for members. He’s currently responsible for the UX of 14 digital products including websites and mobile apps for customers and advisers, including a multi-million pound flagship web application for advisers.


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Stephanie Tole

Digital UX and Usability Manager Clarks

Stephanie caught the digital bug through content managing a small agency site while at University, and made her first foray into UX at Screwfix where she worked as Web Development Manager. During her time there she took the role of Product Owner on the hugely successful Click & Collect proposition, and on the Screwfix mobile site - picking up a Mobile Marketing award along the way.

Stephanie then moved to Clarks to support their US and European web replatforming programme and finally settled in her current role of Digital UX & Usability Manager for Europe. She is now CPUX qualified and is responsible for UX testing, consumer journey improvements and Accessibility across 6 websites.

When not online-shopping, Stephanie can be found on the tennis court, or in her garden trying (unsuccessfully) to keep her two cats out of the veg patch.


Image of Yaël Levey

Yaël Levey

Creative Director BBC Weather

Yaël Levey is Creative Director for BBC Weather, responsible for the user experience and design of the UK’s most used Weather digital platforms. She leads a multi-talented team of UX and visual designers, information architects and design researchers to create a seamless, intuitive and simple digital experience for millions of people in the Uk and around the world.

Before the BBC, Yaël was the UX lead for the hit children’s game Moshi Monsters at Mind Candy, as well as working with a number of startups, agencies and businesses on their product strategy, user experience and design.

Passionate about design teams and above all, people, Yael spends her spare time blogging about creative confidence, how to work well within design teams and with other disciplines, as well as mentoring other designers.