Judge: Claire Lowe
Role: Head of Brand & Design at WWF UK
Houzz is gorgeous. And I can get lost in Pinterest for hours if I’m not careful.
Banks. Their naming conventions are terrible. Logins are nightmarish. They think they don’t need to bother as the hassle of changing your bank is too great.
Smart phones & 3G. Setting expectations on all devices to be top notch, speedy and usable in tiny dimensions.
Persuading budget holders that it’ll deliver ROI
Sites that still make you re-enter details into forms if you ‘get it wrong’
Stop climate change and save the planet for generations to come.