Judge: Jesse Williams
Role: Interaction Designer at Google
Asos have a super smart app. The discover flow is really nicely done, and makes sorting through their sizable catalogue really easy. It does of course mean, it’s a lot easier to spend lots of money.
I’ve never really found a banking app or website that’s a joy to use. The tasks performed on banking sites are usually pretty routine, but that doesn’t mean the experience should be boring or the interactions be unimaginative. The new kid on the block (Monzo) is showing the old timers how it’s done, and I’m at last interested in exploring my spending habits and trends.
Maybe not the greatest, but my favourite example has to be TV. In my lifetime we’ve gone from four channels, a screen and a number keypad to thousands of channels, apps with curated content across multiple devices and screen sizes. Content has changed dramatically and the experience of discovering and consuming is having to keep up.
Consistency across all channels. UX isn’t limited to a screen, but includes every touch point a customer has. The experience the user has should be consistent no matter what channel they are using.
When people think just one person – you, the designer – is enough of a sample group. Often people don’t properly do the legwork of research and testing with their audience, and worse, forget that accessibility is a thing. When we design experiences, we have to design them for everyone.
I’d rather be Batman.