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Judge’s Q&A: John Goodall


Judge: John Goodall
Role: UX Consultant at Bunnyfoot

  1. Do you have a favourite app & website in terms of the design and user experience?

    I love Spotify. It’s easy to find music I know and to discover new artists. I especially like being able to move from one device to another and continue listening where I left off. It’s the sole reason I got a mobile contract with unlimited data.

  1. Which industries, in your opinion, tend to deliver the worst user experiences, and why?

    Event booking is often poorly executed – even the process of searching for tickets can be painful. Some venues show you photos of the stage from the seats you’ve selected so you know whether they’re going to be acceptable to you, which is great, but booking a stadium or arena concert from a seating plan alone is a right pain. If you can get through that and you manage to interpret the ubiquitous CAPTCHA phrase, you then have to contend with the ticking time-bomb payment process…

  2. What has been the greatest game changer in the UX and usability sectors over the past 10 years?

    I think it’s been the rise of mobile and tablets. There’s no shortcut to good UX on smaller devices and many companies just don’t think through their approach to mobile. For those who do invest appropriately the potential rewards are huge, across all verticals.

  3. What do you think are the biggest challenges companies face utilising UX?

    For larger businesses it’s removing the boundaries between their operational siloes and providing a seamless user experience, regardless of whether the user’s touch-point is in-store, online, on the phone. Anyone who’s been passed from pillar to post on a support call, having to recount the same details to each person they’ve spoken to, knows how frustrating this can be.

  4. Do you have any UX pet peeves?

    Poor error tolerance in forms. I hate it when a website forces me to enter my postcode or telephone number in a specific way – with or without spaces, dialling codes, etc. – websites should be able to understand any data that has a conventional structure and allow me to enter that information however I like.

    Oh, and everything to do with passwords.

  5. If you could have any super power what would it be and why?

    Teleportation – no more queuing at airports, on train platforms or in traffic jams – I’d have so many more holidays!