Judge: Matt Zarandi
Role: Head of Design & UX at AOL
Do you have a favourite app & website in terms of the design and user experience?
Love Spotify. It has great consistency across devices/platforms and seamless integration with a lot of other products through some great partnerships.
It’s incredibly easy to use and 99% of the time it has what I’m after or can recommend something that fits the bill. The fact my mum can use it also speaks volumes!
I also love Norwegian Air. Great site and app and I’ve yet to have a bad experience when booking with them.
Which industries, in your opinion, tend to deliver the worst user experiences, and why?
Travel and banking. Travel because of the continual dark patterns employed and banking because every task always feels far more difficult than it needs to be.
What has been the greatest game changer in the UX and usability sectors over the past 10 years?
The iPhone. Not only has it changed what we create and how we create it, but it’s also changed user behaviour and continues to do so at a faster rate than ever before.
What do you think are the biggest challenges companies face utilising UX?Delivering truly great experiences at every touch point – the larger the company the bigger the challenge. With so much legacy debt to take care of, internal challenges, getting the right people for the job and creating an environment to truly deliver impactful transformation, it’s incredibly hard to fully utilise it. It’s great these challenges are faced however as the end result is hopefully innovation and better experiences for users. The cream will rise to the top.
Do you have any UX pet peeves?Passwords, surprise required form data, user survey pop ups and in the physical world… self-service checkouts.
If you could have any super power what would it be and why?Teleportation. Travelling always feels like wasted time.