The 2019 UXUK Awards: Recap

The 2019 UXUK Awards: Recap

The 2019 UXUK Award ceremony took place last Thursday – and what a night it was!

Now in its 7th year, the UXUK Awards brought together some of the most talented UX and design teams in the UK to celebrate excellence in user-focussed or service design.

This year, we were lucky enough to have Dr Jon Dodd, MD of Bunnyfoot, as our keynote speaker. Jon’s talk focussed on reviewing design principles from 30-40 years ago and how they are still relevant today, he also reviewed some of the brilliant winners we have had over the past 7 years.

The big winner of the night was the BBC iPlayer team who took home not only the the best ‘Best Entertainment and Leisure award’ but also the top prize of the night for ‘Best User Experience’. The judges were really impressed by the user-focussed approach to designing an immersive experience for live events such as Wimbledon and Glastonbury, where users had the freedom to move between whichever stage they liked seamlessly.

The team at Bit Zesty who developed the ‘SXT – Partner notification service’, was also a big winner taking home the ‘Best Public Sector’ and ‘Best Innovation’ awards. They followed a service design approach to launch a service which has seen over 14,000 partners notified and saved over 3,000 hours of health professionals time.

Our student entry was a hotly contested category, with more entries than ever. Loughborough University’s Pinar Dumlu was crowned the winner for her project ‘HEROES’ which explored the complexity of postpartum depression (PPD) in the journey of first-time mothers.

The standard was very high this year leaving the judges with a a tough job so congratulation to everyone who was shortlisted and those who took home an award.

Once again we wanted to shine a spotlight on organisations using UX to manipulate and confuse users through our Dark UX Award. The three entries that made our final shortlist were Amazon, Nustay and Swiss Air. Ultimately, for the second year in a row, Amazon was voted the “winner” by the audience, who felt their confusing calls to action for Amazon Prime sign-up was truly nefarious.

During this year’s awards, we also announced a new category for 2020. The experiences we create have an environmental impact and we want to recognise those who are making a conscious effort to create sustainable experiences, so from next year these awards will include a ‘Best Sustainable Experience’ category.

As always, we’d like to say thank you to everyone who entered, attended, and of course, our sponsors.

A huge thanks is also due to our fantastic judges, who did not have an easy job deciding between so many entries of such a high calibre.

And, of course: congratulations to all of our 2019 UXUK Award winners! We can’t wait to see what 2020 has in store for UX.

If you’d like more information about sponsoring, entering or attending the UXUK Awards 2020, please contact Jo Hutton at Have a look at our Twitter, Facebook page and Linkedin for more pictures of the Awards and all of our updates from the night.